Annual report pursuant to Section 13 and 15(d)

Business Combinations

v3.8.0.1
Business Combinations
12 Months Ended
Dec. 31, 2017
Business Combination Disclosure [Text Block]
Note 4. Business Combinations
 
During the years ended December 31, 2017 and 2016, we completed several business acquisitions. We have included the financial results of these business acquisitions in our consolidated financial statements from their respective dates of acquisition and pro forma financial information of the Company as if the acquisition occurred January 1, 2016, respectively. Goodwill generated from all business acquisitions completed during the years ended December 31, 2017 and 2016 were primarily attributable to expected synergies from future growth and potential monetization opportunities.
 
All acquisitions have been accounted for as business acquisitions, under the acquisition method of accounting.
 
In connection with respective asset purchase agreements, the Company entered into trademark license agreements, other than CageTix whose trademark was purchased, to license the trademark used by the underlying MMA business.
 
The Company completed the following acquisitions during the year December 31, 2017:
  
SuckerPunch
 
On January 4, 2017, Alliance MMA acquired the stock of Roundtable Creative, Inc., a Virginia corporation d/b/a SuckerPunch Entertainment, a leading fighter management and marketing company, for an aggregate purchase price of $1,686,347, of which $357,500 was paid in cash and $1,146,927 was paid with the issuance of 307,487 shares of Alliance MMA common stock valued at $3.73 per share, the fair value of Alliance MMA common stock on January 4, 2017 and $181,920 was paid with the issuance of a warrant to acquire 93,583 shares of the Company’s common stock.
 
Fight Time
 
On January 18, 2017, Alliance MMA acquired the mixed martial arts promotion business of Fight Time Promotions, LLC (“Fight Time”) for an aggregate consideration of $371,468, of which $84,000 was paid in cash and $287,468 was paid with the issuance of 74,667 shares of the Alliance MMA’s common stock valued at $3.85 per share, the fair value of Alliance MMA common stock on January 18, 2017.
 
National Fighting Championships
 
On May 12, 2017, Alliance MMA acquired the mixed martial arts promotion business of Undisputed Productions, LLC, doing business as National Fighting Championships or NFC for an aggregate consideration of $506,227, of which $140,000 was paid in cash and $366,227 was paid with the issuance of 273,304 shares of Alliance MMA common stock valued at $1.34 per share, the fair value of Alliance MMA common stock on May 12, 2017.
 
Fight Club Orange County
 
On June 14, 2017, Alliance MMA acquired the mixed martial arts promotion business of The Englebrecht Company, Inc., doing business as Roy Englebrecht Promotions and Fight Club Orange County for an aggregate consideration of $1,018,710 of which $207,900 was paid in cash and $810,810 was paid with the issuance of 693,000 shares of the Company’s common stock valued at $1.17 per share, the fair value of Alliance MMA common stock on June 14, 2017.
  
Victory Fighting Championship
 
On September 28, 2017, Alliance MMA acquired the mixed martial arts promotion business of Victory Fighting Championship, LLC, doing business as Victory Fighting Championship for an aggregate consideration of $822,938 of which $180,000 was paid in cash and $642,938 was paid with the issuance of 267,891 shares of the Company’s common stock valued at $2.40 per share, the fair value of Alliance MMA common stock on September 28, 2017.
 
Final Purchase Allocation – SuckerPunch
 
As consideration for the acquisition of SuckerPunch, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Warrant
Grant
 
Consideration
Paid
 
SuckerPunch
 
$
357,500
 
 
307,487
 
 
93,583
 
$
1,686,347
 
 
In connection with the acquisition, 108,289 shares of the 307,487 shares of common stock that were issued as part of the purchase price were placed into escrow to guarantee the financial performance of SuckerPunch post-closing. Accordingly, in the event the gross profit is less than $265,000 during fiscal year 2017, all 108,289 shares held in escrow will be forfeited.
 
The following table reflects the final allocation of the purchase price for SuckerPunch to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
—
 
$
—
 
$
—
 
Accounts receivable, net
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
1,525,584
 
 
(1,315,584)
 
 
210,000
 
Goodwill
 
 
160,763
 
 
1,361,842
 
 
1,522,605
 
Total identifiable assets
 
$
1,686,347
 
$
46,258
 
$
1,732,605
 
Total identifiable liabilities
 
 
—
 
 
(46,258)
 
 
(46,258)
 
Total purchase price
 
$
1,686,347
 
$
—
 
$
1,686,347
 
 
Revenue from the acquisition of SuckerPunch totaled $934,000 in 2017.
 
Final Purchase Allocation – Fight Time Promotions
 
As consideration for the acquisition of the MMA promotion business of Fight Time, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
Fight Time
 
$
84,000
 
 
74,667
 
$
371,468
 
 
In connection with the business acquisition, 28,000 shares of the 74,667 shares of common stock that were issued as part of the purchase price were placed into escrow to guarantee the financial performance of Fight Time post-closing. Accordingly, in the event the gross profit of Fight Time is less than $60,000 during fiscal year 2017, all 28,000 shares held in escrow will be forfeited.
 
The following table reflects the final allocation of the purchase price for the business of Fight Time to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
—
 
$
—
 
$
—
 
Accounts receivable
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
48,867
 
 
91,133
 
 
140,000
 
Goodwill
 
 
322,601
 
 
(91,133)
 
 
231,468
 
Total identifiable assets
 
$
371,468
 
$
—
 
$
371,468
 
Total identifiable liabilities
 
 
—
 
 
—
 
 
—
 
Total purchase price
 
$
371,468
 
$
—
 
$
371,468
 
 
Revenue from the acquisition of Fight Time totaled $121,000 in 2017.
 
Final Purchase Allocation – National Fighting Championships
 
As consideration for the acquisition of the MMA promotion business of NFC, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
NFC
 
$
140,000
 
 
273,304
 
$
506,227
 
 
In connection with the business acquisition, 81,991 shares of the 273,304 shares of common stock that were issued as part of the purchase price were placed into escrow to guarantee the financial performance of NFC post-closing. Accordingly, in the event the gross profit of NFC is less than $100,000 during the 12-month period following the acquisition, all 81,991 shares held in escrow will be forfeited.
 
The following table reflects the final allocation of the purchase price for the business of NFC to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
—
 
$
—
 
$
—
 
Accounts receivable
 
 
—
 
 
—
 
 
—
 
Fixed assets
 
 
20,000
 
 
—
 
 
20,000
 
Intangible assets
 
 
120,000
 
 
60,000
 
 
180,000
 
Goodwill
 
 
366,227
 
 
(60,000)
 
 
306,227
 
Total identifiable assets
 
$
506,227
 
$
—
 
$
506,227
 
Total identifiable liabilities
 
 
—
 
 
—
 
 
—
 
Total purchase price
 
$
506,227
 
$
—
 
$
506,227
 
 
Revenue from the acquisition of NFC totaled $205,000 in 2017.
 
Final Purchase Allocation – Fight Club OC
 
As consideration for the acquisition of the MMA promotion business of Fight Club OC, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
Fight Club OC
 
$
207,900
 
 
693,000
 
$
1,018,710
 
 
In connection with the business acquisition, 258,818 shares of the 693,000 shares of common stock that were issued as part of the purchase price were placed into escrow to guarantee the financial performance of Fight Club OC post-closing. Accordingly, in the event the gross profit of Fight Club OC is less than $148,500 during the 12-month period following the acquisition, all 258,818 shares held in escrow will be forfeited. Among the assets purchased is a cash balance of $159,000 related to customer deposits on ticket sales for future 2017 MMA promotion events.
 
The following table reflects the final allocation of the purchase price for the business of the Fight Club OC to identifiable assets, intangible assets, goodwill and identifiable liabilities, and preliminary pro forma intangible assets and goodwill:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
159,000
 
$
—
 
$
159,000
 
Accounts receivable
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
500,000
 
 
(230,000)
 
 
270,000
 
Goodwill
 
 
518,710
 
 
230,000
 
 
748,710
 
Total identifiable assets
 
$
1,177,710
 
$
—
 
$
1,177,710
 
Total identifiable liabilities
 
 
(159,000)
 
 
—
 
 
(159,000)
 
Total purchase price
 
$
1,018,710
 
$
—
 
$
1,018,710
 
 
Revenue from the acquisition of Fight Club OC totaled $399,000 in 2017.
 
Final Purchase Allocation – Victory Fighting Championship
 
As consideration for the acquisition of the MMA promotion business of Victory, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
Victory Fighting Championship
 
$
180,000
 
 
267,891
 
$
822,938
 
 
In connection with the business acquisition, 121,699 shares of the 267,891 shares of common stock that were issued as part of the purchase price were placed into escrow to guarantee the financial performance of Victory post-closing. Accordingly, in the event the gross profit of Victory is less than $140,000 during the 12-month period following the acquisition, all 121,699 shares held in escrow will be forfeited. Additionally, 146,192 shares were placed into a separate escrow to indemnify the Company for potential additional expenses incurred by Victory prior to the acquisition and to cover any uncollectible accounts receivable.
 
The following table reflects the final allocation of the purchase price for the business of Victory to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
—
 
$
—
 
$
—
 
Accounts receivable
 
 
32,180
 
 
—
 
 
32,180
 
Fixed assets
 
 
30,000
 
 
—
 
 
30,000
 
Intangible assets
 
 
600,000
 
 
(310,000)
 
 
290,000
 
Goodwill
 
 
268,167
 
 
310,000
 
 
578,167
 
Total identifiable assets
 
$
930,347
 
$
—
 
$
930,347
 
Total identifiable liabilities
 
 
(107,409)
 
 
—
 
 
(107,409)
 
Total purchase price
 
$
822,938
 
$
—
 
$
822,938
 
 
Revenue from the acquisition of Victory totaled $139,000 in 2017.
 
The Company completed the following acquisitions during the year December 31, 2016:
 
CFFC
 
On September 30, 2016 Alliance MMA acquired the mixed martial arts promotion business of CFFC Promotions, LLC d/b/a Cage Fury Fighting Championship for an aggregate consideration of $2,350,000, of which $235,000 was paid in cash and $2,115,000 was paid with the issuance of 470,000 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
Hoosier Fight Club
 
On September 30, 2016 Alliance MMA acquired the mixed martial arts promotion business of Hoosier Fight Club Promotions, LLC d/b/a Hoosier Fight Club for an aggregate consideration of $600,000, of which $120,000 was paid in cash and $480,000 was paid with the issuance of 106,667 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
Combat Games MMA
 
On September 30, 2016 Alliance MMA acquired the mixed martial arts promotion business of Punch Drunk, Inc., also known as - Combat Games MMA for an aggregate consideration of $420,000, of which $80,000 was paid in cash and $340,000 was paid with the issuance of 75,556 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
Shogun Fights
 
On September 30, 2016 Alliance MMA acquired the mixed martial arts promotion business of Bang Time Entertainment, LLC d/b/a Shogun Fights for an aggregate consideration of $750,000, of which $250,000 was paid in cash and $500,000 was paid with the issuance of 111,111 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
V3
 
On September 30, 2016 Alliance MMA acquired the mixed martial arts business of V3, LLC for an aggregate consideration of $600,000, of which $100,000 was paid in cash and $500,000 was paid with the issuance of 111,111 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
CageTix
 
On September 30, 2016 Alliance MMA acquired the ticketing business of CageTix LLC for an aggregate consideration of $325,000 of which $150,000 was paid in cash and $175,000 was paid with the issuance of 38,889 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
GFL
 
On September 30, 2016 Alliance MMA acquired the production and video distribution business of Go Fight Net, Inc. for an aggregate consideration of $2,338,889, of which $450,000 was paid in cash and $1,888,889 was paid with the issuance of 419,753 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on September 30, 2016.
 
Iron Tiger Fight Series
 
On December 9, 2016 Alliance MMA acquired the mixed martial arts business of Ohio Fitness and Martial Arts, LLC d/b/a Iron Tiger Fight Series for an aggregate consideration of $656,665, of which $150,000 was paid in cash and $506,665 was paid with the issuance of 133,333 shares of Alliance MMA stock valued at $4.50 per share, the fair value of Alliance MMA stock on December 9, 2016.   
   
Final Purchase Allocation – CFFC
 
As consideration for the acquisition of CFFC, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
CFFC
 
$
235,000
 
 
470,000
 
$
2,350,000
 
 
The following table reflects the final allocation of the purchase price for CFFC to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
551
 
$
—
 
$
551
 
Accounts receivable, net
 
 
3,000
 
 
—
 
 
3,000
 
Fixed assets
 
 
4,448
 
 
—
 
 
4,448
 
Intangible assets
 
 
1,437,000
 
 
(607,000)
 
 
830,000
 
Goodwill
 
 
937,101
 
 
607,000
 
 
1,544,101
 
Total identifiable assets
 
$
2,382,100
 
$
—
 
$
2,382,100
 
Total identifiable liabilities
 
 
(32,100)
 
 
—
 
 
(32,100)
 
Total purchase price
 
$
2,350,000
 
$
—
 
$
2,350,000
 
 
Final Purchase Allocation – Hoosier Fight Club
 
As consideration for the acquisition of HFC, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
HFC
 
$
120,000
 
 
106,667
 
$
600,000
 
 
The following table reflects the final allocation of the purchase price for HFC to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
11,194
 
$
—
 
$
11,194
 
Accounts receivable, net
 
 
1,096
 
 
—
 
 
1,096
 
Fixed assets
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
617,880
 
 
(97,880)
 
 
520,000
 
Goodwill
 
 
—
 
 
97,880
 
 
97,880
 
Total identifiable assets
 
$
630,170
 
$
—
 
$
630,170
 
Total identifiable liabilities
 
 
(30,170)
 
 
—
 
 
(30,170)
 
Total purchase price
 
$
600,000
 
$
—
 
$
600,000
 
 
Final Purchase Allocation – Combat Games MMA
 
As consideration for the acquisition of COGA, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
COGA
 
$
80,000
 
 
75,556
 
$
420,000
 
 
The following table reflects the final allocation of the purchase price for COGA to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
2,838
 
$
—
 
$
2,838
 
Accounts receivable, net
 
 
9,000
 
 
—
 
 
9,000
 
Fixed assets
 
 
6,039
 
 
—
 
 
6,039
 
Intangible assets
 
 
431,459
 
 
(91,459)
 
 
340,000
 
Goodwill
 
 
—
 
 
91,459
 
 
91,459
 
Total identifiable assets
 
$
449,336
 
$
—
 
$
449,336
 
Total identifiable liabilities
 
 
(29,336)
 
 
—
 
 
(29,336)
 
Total purchase price
 
$
420,000
 
$
—
 
$
420,000
 
 
Final Purchase Allocation – Shogun Fights
 
As consideration for the acquisition of Shogun, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
Shogun
 
$
250,000
 
 
111,111
 
$
750,000
 
 
The following table reflects the final allocation of the purchase price for Shogun to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
13,131
 
$
—
 
$
13,131
 
Accounts receivable, net
 
 
20,603
 
 
—
 
 
20,603
 
Fixed assets
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
52,500
 
 
497,500
 
 
550,000
 
Goodwill
 
 
692,951
 
 
(497,500)
 
 
195,451
 
Total identifiable assets
 
$
779,185
 
$
—
 
$
779,185
 
Total identifiable liabilities
 
 
(29,185)
 
 
—
 
 
(29,185)
 
Total purchase price
 
$
750,000
 
$
—
 
$
750,000
 
 
Final Purchase Allocation – V3
 
As consideration for the acquisition of V3, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
V3
 
$
100,000
 
 
111,111
 
$
600,000
 
 
The following table reflects the final allocation of the purchase price for V3 to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
—
 
$
—
 
$
—
 
Accounts receivable, net
 
 
—
 
 
—
 
 
—
 
Fixed assets
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
443,625
 
 
(133,625)
 
 
310,000
 
Goodwill
 
 
206,568
 
 
133,625
 
 
340,193
 
Total identifiable assets
 
$
650,193
 
$
—
 
$
650,193
 
Total identifiable liabilities
 
 
(50,193)
 
 
—
 
 
(50,193)
 
Total purchase price
 
$
600,000
 
$
—
 
$
600,000
 
 
Final Purchase Allocation – CageTix
 
As consideration for the acquisition of CageTix, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
CageTix
 
$
150,000
 
 
38,889
 
$
325,000
 
 
The following table reflects the final allocation of the purchase price for CageTix to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
48,969
 
$
—
 
$
48,969
 
Accounts receivable, net
 
 
—
 
 
—
 
 
—
 
Fixed assets
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
360,559
 
 
6,540
 
 
367,099
 
Goodwill
 
 
6,540
 
 
(6,540)
 
 
—
 
Total identifiable assets
 
$
416,068
 
$
—
 
$
416,068
 
Total identifiable liabilities
 
 
(91,068)
 
 
—
 
 
(91,068)
 
Total purchase price
 
$
325,000
 
$
—
 
$
325,000
 
 
Final Purchase Allocation – GFL
 
As consideration for the acquisition of GFL, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
GFL
 
$
450,000
 
 
419,753
 
$
2,338,889
 
 
The following table reflects the final allocation of purchase price for GFL to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
42,081
 
$
—
 
$
42,081
 
Accounts receivable, net
 
 
900
 
 
—
 
 
900
 
Fixed assets
 
 
13,174
 
 
—
 
 
13,174
 
Intangible assets
 
 
2,041,677
 
 
(1,871,677)
 
 
170,000
 
Goodwill
 
 
1,034,911
 
 
1,168,919
 
 
2,203,830
 
Total identifiable assets
 
$
3,132,743
 
$
(702,758)
 
$
2,429,985
 
Total identifiable liabilities
 
 
(793,854)
 
 
702,758
 
 
(91,096)
 
Total purchase price
 
$
2,338,889
 
$
—
 
$
2,338,889
 
 
Final Purchase Allocation – ITFS
 
As consideration for the acquisition of ITFS, the Company delivered the following amounts of cash and shares of common stock.
 
 
 
Cash
 
Shares
 
Consideration
Paid
 
ITFS
 
$
150,000
 
 
133,333
 
$
656,665
 
 
The following table reflects the final allocation of purchase price for ITFS to identifiable assets, intangible assets, goodwill and identifiable liabilities:
 
 
 
Preliminary
Fair Value
 
Measurement
Period
Adjustments
 
Final Fair Value
 
Cash
 
$
1,716
 
$
—
 
$
1,716
 
Accounts receivable, net
 
 
6,205
 
 
—
 
 
6,205
 
Fixed assets
 
 
—
 
 
—
 
 
—
 
Intangible assets
 
 
255,000
 
 
(145,000)
 
 
110,000
 
Goodwill
 
 
393,744
 
 
145,000
 
 
538,744
 
Total identifiable assets
 
$
656,665
 
$
—
 
$
656,665
 
Total identifiable liabilities
 
 
—
 
 
—
 
 
—
 
Total purchase price
 
$
656,665
 
$
—
 
$
656,665
 
 
Supplemental Pro Forma Information (Unaudited)
 
The following unaudited pro forma financial information assumes CFFC, HFC, COGA, Shogun, V3, IT Fight Series, CageTix, GFL, SuckerPunch, Fight Time, NFC, FCOC, Victory, and Alliance MMA were combined as of January 1, 2016 and includes the impact of purchase accounting. The unaudited pro forma financial information as presented below is for informational purposes only and is based on estimates and assumptions that have been made solely for purposes of developing such pro forma information. This is not necessarily indicative of the results of operations that would have been achieved if the acquisition had taken place at the beginning of 2016, nor is it necessarily indicative of future results. Consequently, actual results could differ materially from the unaudited pro forma financial information presented below.
 
The following table presents the pro forma operating results as if the acquisitions had been included in the Company’s consolidated statements of operations as of January 1, 2016 (unaudited, in thousands):
 
 
Revenue
 
Earnings
(Loss)
 
Actual for the year ended December 31, 2016
 
$
591
 
$
(4,912)
 
Actual for the year ended December 31, 2017
 
$
4,218
 
$
(11,274)
 
Supplemental pro forma for the year ended December 31, 2016
 
$
5,111
 
$
(6,102)
 
Supplemental pro forma for the year ended December 31, 2017
 
$
5,238
 
$
(12,279)
 
  
 
(i)
Amortization of intangible assets. Intangible assets are amortized over their estimated useful lives. The estimated useful lives of acquired intangible assets are based upon the economic benefit expected to be received and the period during which we expect to receive that benefit. For the periods presented amortization expense was approximately $956,000
 
Acquired Assets – Video Libraries
 
The Company also acquired the MMA video libraries of three regional promotions.
 
Sheffield Recordings Limited (“Sheffield”)
 
The Company acquired the exclusive rights to the Sheffield fight library for $25,000 in cash and 5,556 shares of Alliance MMA common stock valued at $8,500 in aggregate.
 
Hoss Promotions, LLC (“Hoss”)
 
An affiliate of CFFC, Hoss owned the intellectual property rights to approximately 30 MMA events promoted by CFFC. On September 30, 2016 the Company acquired the exclusive rights to the Hoss fighter library, which covers approximately 100 hours of video content for $300,000.
 
Ring of Combat, LLC (“Ring of Combat”)
 
On September 30, 2016, the Company acquired the exclusive rights to the Ring of Combat fight library, which includes professional and amateur MMA and kickboxing events and covers approximately 200 hours of video content for $155,000. The Company additionally secured the media rights to all future Ring of Combat promotions.
 
During the year ended December 31, 2017, the Company impaired all acquired video library intangible assets. See “Note 5 - Goodwill and Purchased Identifiable Intangible Assets” for more information.
 
Acquired Assets-Intellectual Property
 
Intellectual property consists of the following:
 
Alliance MMA Intellectual Property
 
In October 2016, the Company entered an Asset Purchase Agreement with Eric Del Fierro to acquire certain intellectual property rights to the Alliance MMA brand for $70,000.